5 Types of Digital Marketing Services

In this digital era, it’s important for every business to adopt online marketing trends. Digital marketing services play an important role in the development and success of a company. This innovative marketing method has introduced various strategies of targeting consumers online inexpensively. Digital marketing services have many different types that offer an effective way of increasing profits by boosting up branding and promotion. It’s better for companies to use these all types by combining them creatively to witness surprising benefits.

Whether you run a small organization or a big enterprise, here are five digital marketing services that you must hire to double up the profits:

1.    Search Engine Optimization

Search Engine Optimization or SEO is trending a lot these days due to its higher effectiveness in the marketing grounds. SEO is a method that is adopted to make a website more visible and prominent on search engines such as Google and Yahoo. It’s not easy to obtain a higher ranking in the search engines but you may hire reliable SEO consultants to make it happen. As a matter of fact, the higher ranking will increase the traffic on your website and customer attraction.

2.    Blogging

Another type of digital marketing service is blogging that is becoming a second top trend these days. A blog contains positive content related to your products and services to provide customers with a better insight. There are two options in this type. You may start your own blog and hire professional bloggers to write posts as per your command. Or, you can also approach already popular blogs and ask their owners to review and mention your products in their content and allow advertising images in exchange for money. Blogging is no doubt an effective way to grab consumer attention.

3.    Email Marketing

Email marketing allows companies and individuals to stay in touch with their customers. Through this digital marketing service, you may inform the consumers about your latest policies and offers. Email marketing, if done correctly, is not a spam at all and helps in advertising products and services by providing additional informative links to the clients.

4.    Social Media Marketing

Where email marketing and blogging won’t work, social media will! Almost every 4 out of 5 individuals use social media hence it’s a profitable platform to approach consumers and make them your customers. Social media can help you gain higher awareness through likes and shares.

5.    Website Marketing

Above all, website marketing is the most important and essential type of digital marketing. All digital marketing activities will drive readers and viewers to your official website hence it’s much important to build your website properly. Mention all details about your services and products on your website to let people know what you’re offering.

These are just a few types of digital marketing services as there are much more you may use to increase the brand awareness online.

Contact us for Search Engine Optimization Services in Bahrain

5 Benefits of Social Media Marketing for Business

Since the very beginning, social media is considered to be a mere fad used by the young generation. But it’s a total sham! As a matter of fact, social media evolution has upgraded the business marketing impressively. This incredible marketing tool is no longer optional but quite integral to business success. From small production firms to well-established enterprises, almost every business is hiring social media marketing services to reach out the customers. Social Media marketing services can trigger a higher production and increased annual income. If you’re not much familiar with this latest marketing trend then let’s have a look at these top 5 benefits of social media marketing: 

1.Increased Brand Awareness
Social media can become your brand’s voice and convey the bottom business message to customers. The digital tools like HootSuite and We are Social have revealed that more than half of the world's population uses internet facility. Therefore, comparing to promotion campaigns and print media, social media marketing can be quite effective in spreading a word about brand’s products and services.

2.Quick Customer Service
As a considerable number of customers are active on social media, this platform plays an important role in providing a quick customer service. Currently, Facebook is a top leading social media network and brands are using this platform to connect with the consumers. The majority of customers use official Facebook pages to enquire about brand’s services or products. Therefore, companies hire social media marketing services to manage their brand pages properly and reply to all queries without any delay. As it is said, customer service and marketing should go hand in hand!

3.Find out competitors’ activities
Social media provides a notable competitive advantage. This marketing technique keeps you updated about competitors’ business activities. You can also gain an insight of rival’s business status through its official social media accounts. Analyzing the consumers’ feedback on competitors’ products, social media marketing services come up with innovative ideas to grab the customers’ attention.

4.Faster and inexpensive Advertisement
Social media is the most active network that has millions of users 24/7. Therefore, whenever a brand uploads its explainer video or an information about a current sale, the news spreads like a fire! Moreover, it’s an inexpensive advertisement method because social media marketing services charge a lot less than other advertising agencies. 

5.Valuable Customer Insight
As social media is used by a greater amount of consumers, brands can gather a useful data about customers’ preferences from this platform. Consumers’ feedback and comments provide a valuable insight of customers’ demands and requirements. Knowing the desires of people, you can make improvements by launching coveted products.

All in all, social media marketing allows brands to connect with consumers more directly and built a better customer-supplier relationship. This marketing technique can lead to increased satisfied customers and efficient improvements!

10 Unavoidable Advantages of Blogging for Local SEO

Search engine optimization has become the talk of the town in digital marketing. The reason is SEO is one of the most inexpensive ways to generate business. Irrespective of the fact you run a small local business or a part of any giant fortune 500, SEO can always take you one step ahead.
The best part is local SEO can benefit the small businesses also making sure that the competition is equal between any fortune 500 and a small business.

Blogging is certainly one of the best ways to optimize your website for local SEO. Here is a list of benefits which are tempting enough to grab your attention.

•Blogging lends your website some quality ongoing and timely stuff to seduce some parts of the Google’s algorithms that focus on content freshness.

•One of the benefits of blogging is that it attracts an audience which may interact with you. The user interaction factor can give the website a higher prominence score in Google local algorithms. In case you succeed in getting blogs subscribers and frequent readers, it can create a positive impact in eyes of Google as more and more people will be coming to your site to read quality content.

•Regular blogging makes your site look unique and more active

•One of the major benefits of regular blogging is that your site can rank in higher on blog Search (and on regular keyword search results and local maps search result) which means your business site will get more exposure and greater distribution of your promotional efforts online.

•Another great benefit of blogging is that it enables you to engage with other bloggers. It can be done in form of posting comments and opinions on your blog or on their blog. Moreover, you can partner up for co-blogging.

•It enables you to get featured on multiple online platforms if you have created something extremely valuable which may impact the local industry.

•Just in case your business has been attacked online due to any reason, blogging is an effective medium of online reputation management. You are always free to express your opinion or your point of view to the community in detail.

•With help of blogging you to put up plenty of details regarding your product or service which will again be one of the ranking factors in local SEO.

•Blogging provides a solid bedrock for your social media presence. The blog post you created can be shared on social media platforms such as Facebook, Twitter, LinkedIn, Instagram etc.

•You can always re-purpose your content in multiple forms such as text, images, infographics, videos etc. to engage multiple segments. This can lead to higher engagement on your social media platforms and even on your blog.

These are some of the major benefits of blogging which will help your business to generate higher revenue by acquiring the top position. In case you do not have the expertise, you can always hire a local SEO company.

Important Stats Which Show Content Marketing Is the Modern Era's Marketing Style

You probably have heard the term “content marketing” a lot in recent times. But you might be wondering what exactly content marketing is?

In simple words, content marketing can be defined as:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” - Content Marketing Institute

In today’s marketing arena content marketing is extremely effective. But unfortunately, many marketers fail to understand the reason behind it.

Let us share some interesting facts which will show why this new medium is fascinating for marketers.

Around 200 Million People Use Ad Blockers

In online marketing, paid advertising always had a great reputation however, consumers are now getting irritated of ADs on the internet and they have started using AD blockers. Which means you cannot show them you’re ADs.

According to the 2015 stats, around 200 million people all over the world installed software for ad-blocking. Certainly, it is not a good news for marketers who used to rely heavily on online paid advertisements. Fortunately, content marketing is the tool to continue the marketing efforts without getting blocked by the people. In addition, consumers love to engage with quality content which makes it more effective.

Content marketing leaders experience 7.8 times more site traffic than non-leaders

Creating quality content is undoubtedly a tough job, however, the efforts put in lead to great results. According to the content marketing guru Neil Patel, people who get success in creating compelling and valuable content experience higher website growth than their competitors. It can be up to 7.8 times more than usual.

Content Marketing Costs 62% Less Compared to Outbound Marketing Generating 3X More Leads

This is a myth among many marketers that content marketing is expensive. The fact is content marketing is generally inexpensive compared to traditional marketing methods. It can dramatically reduce the spending of marketers on advertising. It can generate leads up to 3 times more than conventional marketing which means lesser cost and higher sales eventually.

73% of Major Organizations Hire Content Marketing Experts for Managing Their Content Marketing Strategy

Content marketing has turned out to be the most profitable marketing method if done correctly. Today major companies all over the world hire content experts in their marketing department.

The above-mentioned stats clearly show who critical content marketing has become in the modern era. It can certainly beat the big brands if applied smartly. However, you will need to have a detailed and formal documented content plan to execute and enjoy success.

Looking for best Content Marketing Plan in Bahrain for your business , feel free to visit www.5ps-mc.com

Facebook And Twitter Facts Which Will Make You Think

How Important These Social Media Platforms Are For Your Business

Facebook and Twitter have taken a key role in overall social media marketing strategy. Avoiding these social media platforms can take away a good chunk of sales and profits from you to your competitor. Here is a list of some interesting facts showing the power of these two platforms.

Facebook is the Most Visited Website of All the Websites
Yes, this is true. Facebook is the most visited website among all the websites. Imagine if your competitor is active on Facebook with a well-planned social media marketing strategy and you are not.

Facebook Active Users Are Over 1.79 Billion
Yes, this is true again. There are 1.79 billion-plus monthly active Facebook users worldwide with a 16% year over year increase (Source: Facebook as of 11/02/16). It means Facebook cannot be ignored anymore.

Facebook Has 1.66 Billion Active Mobile Users
Mobile marketing has grown rapidly as people are switching from desktops to smartphones. According to Facebook as of 11/02/16, there are 1.66 billion active mobile users on Facebook. That means in case you are targeting mobile or smartphone users, Facebook is one major social media platform to be considered.

Paid Advertising on Facebook Is Growing
Facebook (along with Twitter) will have the major chunk of digital display ad expenditure in U.S. It is expected to be 33.7% of the market in according to Emarketer. This means more and more businesses are trusting Facebook for brand awareness, brand promotion, sales and better ROI.

50 Million Plus Business Pages On Facebook
Facebook is becoming a great platform for businesses and globally, businesses are accepting the fact. That is the reason there are 50 million business pages (as of May 2015). One of the major reasons is businesses are able to interact with their customers (and prospective customers) in no time.

Twitter Is One of the Top 3 Social Media Platforms  
Twitter is the second largest social media website with 310 Million monthly active users. With such a large chunk present on twitter, it is unavoidable to integrate Twitter into a social media marketing plan.

Presence of Business on Twitter
As of 2015, around 66% of U.S businesses are using Twitter for marketing purposes. On the other hand, research shows that till 2014, 83% of the “Fortune 500 Companies” has active Twitter profiles. Another interesting fact is that 47% of the Twitter follower who follows a brand are likely to visit the company’s website too.

Twitter Paid Advertising Is Twice As Effective As an Organic Tweet
In comparison to organic tweets, Twitter paid ads are more likely to convert. The ratio is of 1:2.

Social media marketing is a combination of advertising and branding which require a high level of expertise. If you really plan to capitalize on social media then hiring social media marketing services of an agency or an expert is the best option or else you may end up ruining your business and brand.

Traits of a Good Social Media Management Company

In order to use the power of social media, you need to hire the services of such a company which is very good with the social media management. With tough online competition, where even a small business can turn the tables on a big fish, you need to have a documented and an effective social media strategy. Unfortunately with so many social media platforms you are bound to hire a social media management company as a partner.

One of the major steps towards hiring the services of such a social media management company is choosing the right partner which will ensure that your business emerges strongly on all the platforms and gets a significant number of customers. Here are some of the essential qualities of such companies:

Identifying the Target Audience

Your business definitely targets a certain group of the audience and it is the duty of the company to identify them and then to reach them effectively. By doing so, they’ll be creating a loyal clientele for you.

Building Great Relationship with Them

In order to retain the customers, it is very important to maintain a strong bond with them. This also helps in gaining more customers which get to know about the company through word of mouth. A great management company will help in increasing the number of clients for your business.

Being Different and Creative

The promotional campaign should be creative and different so that you can stand out amongst the competitors. People need to see that you have something better and unique to offer because that is only how you will attract them.

Gaining Familiarity with Latest Social Media Marketing Trends

If a company fails to understand the latest trends in the social media marketing arena, then they’ll not be able to promote your business effectively. The more they move with the trends, the more they have the ability to represent your business well.

Great Writing Skills

Writing is essential in this business because that is how you are reaching the audiences mostly. They either read the blogs, the Facebook posts, or the tweets which are published and they’ll not be able to strike the chord if they are not written nicely.

Impressive Analytical Skills Pertaining To the Market

Studying the market and analyzing the demands of the audience is compulsory because otherwise, you’ll not be able to gain their attention. A good company spends ample time on the research process.

Excellent Customer Service

You need to hire such an agency which has a remarkable customer service. This way, you’ll be rest assured that they’ll be always ready to listen to your concerns and problems and act according to them.

If a social media management company has all the above-mentioned traits in it then you must not delay the process of hiring them. Such a company will do wonders for the reputation of your company.


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3 Important Benefits of Digital Content Marketing for Small Businesses

“Content is King”. A phrase which has been repeated several times by digital marketers in modern era. However, the innovation is “content marketing is the Queen”.

And that’s is 100% correct. No content is great until promoted at the right time, at the right platform for the right people. The importance of digital content marketing becomes much important when it is related to small businesses. The reason is small businesses do not have sufficient marketing budgets. Considering the fact that digital marketing has grown at very fast pace and small businesses have made a great dent to multinationals, there is a ray of hope for every other small business to create an impact with effective digital content marketing which can lead to higher sales and profits.

Here are 5 important benefits of content marketing for small businesses which can‘t be overlooked. 

1. Content Delivers Consistent Value to Potential Buyers (And To Google)
Creating an informative website is a good step for business. Adding social media profiles to the marketing plan is an add-on. But after you have created the website and profile, the next step is to motivate your customers to buy. It can only be done by creating and delivering valued content which educates them about your product and the solution it has to their problems.
The best part is in the process of distributing consistent content, you also give search engines (like Google) the signal that your content is fresh, relevant and valuable. This eventually leads to higher rankings of your website on search engines.
 
2. Content Marketing Acts as Word of Mouth
“Word of mouth” is the best marketing tool in modern age. It not only reduces the cost of acquiring new clients, but it also helps in form of free brand promotion.
According to the researches around 82% of Americans seek recommendations from family and friends In addition, 67% expressed more likelihood to buy any product recommended by social media.
There are several searches which have shown similar results with difference in figures, yet strong likelihood of buying in case of recommendations made on social media.

3. Digital Content Promotion Fuels Multiple Online Marketing Channels
A little content tends to go a long way. For example a blog post can be shared across multiple social media channels such as weekly email newsletter, an eye-catching infographic, Twitter tweets etc.
The gated content (which requires a reader to fill a form with basic information about him) can be helpful in collecting potential leads.

Keeping these points in mind it is impossible for small businesses to avoid embedding content marketing in their marketing plan.