You probably have heard the term “content marketing” a lot in recent times. But you might be wondering what exactly content marketing is?
In simple words, content marketing can be defined as:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” - Content Marketing Institute
In today’s marketing arena content marketing is extremely effective. But unfortunately, many marketers fail to understand the reason behind it.
Let us share some interesting facts which will show why this new medium is fascinating for marketers.
Around 200 Million People Use Ad Blockers
In online marketing, paid advertising always had a great reputation however, consumers are now getting irritated of ADs on the internet and they have started using AD blockers. Which means you cannot show them you’re ADs.
According to the 2015 stats, around 200 million people all over the world installed software for ad-blocking. Certainly, it is not a good news for marketers who used to rely heavily on online paid advertisements. Fortunately, content marketing is the tool to continue the marketing efforts without getting blocked by the people. In addition, consumers love to engage with quality content which makes it more effective.
Content marketing leaders experience 7.8 times more site traffic than non-leaders
Creating quality content is undoubtedly a tough job, however, the efforts put in lead to great results. According to the content marketing guru Neil Patel, people who get success in creating compelling and valuable content experience higher website growth than their competitors. It can be up to 7.8 times more than usual.
Content Marketing Costs 62% Less Compared to Outbound Marketing Generating 3X More Leads
This is a myth among many marketers that content marketing is expensive. The fact is content marketing is generally inexpensive compared to traditional marketing methods. It can dramatically reduce the spending of marketers on advertising. It can generate leads up to 3 times more than conventional marketing which means lesser cost and higher sales eventually.
73% of Major Organizations Hire Content Marketing Experts for Managing Their Content Marketing Strategy
Content marketing has turned out to be the most profitable marketing method if done correctly. Today major companies all over the world hire content experts in their marketing department.
The above-mentioned stats clearly show who critical content marketing has become in the modern era. It can certainly beat the big brands if applied smartly. However, you will need to have a detailed and formal documented content plan to execute and enjoy success.
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