Traits of a Good Social Media Management Company

In order to use the power of social media, you need to hire the services of such a company which is very good with the social media management. With tough online competition, where even a small business can turn the tables on a big fish, you need to have a documented and an effective social media strategy. Unfortunately with so many social media platforms you are bound to hire a social media management company as a partner.

One of the major steps towards hiring the services of such a social media management company is choosing the right partner which will ensure that your business emerges strongly on all the platforms and gets a significant number of customers. Here are some of the essential qualities of such companies:

Identifying the Target Audience

Your business definitely targets a certain group of the audience and it is the duty of the company to identify them and then to reach them effectively. By doing so, they’ll be creating a loyal clientele for you.

Building Great Relationship with Them

In order to retain the customers, it is very important to maintain a strong bond with them. This also helps in gaining more customers which get to know about the company through word of mouth. A great management company will help in increasing the number of clients for your business.

Being Different and Creative

The promotional campaign should be creative and different so that you can stand out amongst the competitors. People need to see that you have something better and unique to offer because that is only how you will attract them.

Gaining Familiarity with Latest Social Media Marketing Trends

If a company fails to understand the latest trends in the social media marketing arena, then they’ll not be able to promote your business effectively. The more they move with the trends, the more they have the ability to represent your business well.

Great Writing Skills

Writing is essential in this business because that is how you are reaching the audiences mostly. They either read the blogs, the Facebook posts, or the tweets which are published and they’ll not be able to strike the chord if they are not written nicely.

Impressive Analytical Skills Pertaining To the Market

Studying the market and analyzing the demands of the audience is compulsory because otherwise, you’ll not be able to gain their attention. A good company spends ample time on the research process.

Excellent Customer Service

You need to hire such an agency which has a remarkable customer service. This way, you’ll be rest assured that they’ll be always ready to listen to your concerns and problems and act according to them.

If a social media management company has all the above-mentioned traits in it then you must not delay the process of hiring them. Such a company will do wonders for the reputation of your company.


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3 Important Benefits of Digital Content Marketing for Small Businesses

“Content is King”. A phrase which has been repeated several times by digital marketers in modern era. However, the innovation is “content marketing is the Queen”.

And that’s is 100% correct. No content is great until promoted at the right time, at the right platform for the right people. The importance of digital content marketing becomes much important when it is related to small businesses. The reason is small businesses do not have sufficient marketing budgets. Considering the fact that digital marketing has grown at very fast pace and small businesses have made a great dent to multinationals, there is a ray of hope for every other small business to create an impact with effective digital content marketing which can lead to higher sales and profits.

Here are 5 important benefits of content marketing for small businesses which can‘t be overlooked. 

1. Content Delivers Consistent Value to Potential Buyers (And To Google)
Creating an informative website is a good step for business. Adding social media profiles to the marketing plan is an add-on. But after you have created the website and profile, the next step is to motivate your customers to buy. It can only be done by creating and delivering valued content which educates them about your product and the solution it has to their problems.
The best part is in the process of distributing consistent content, you also give search engines (like Google) the signal that your content is fresh, relevant and valuable. This eventually leads to higher rankings of your website on search engines.
 
2. Content Marketing Acts as Word of Mouth
“Word of mouth” is the best marketing tool in modern age. It not only reduces the cost of acquiring new clients, but it also helps in form of free brand promotion.
According to the researches around 82% of Americans seek recommendations from family and friends In addition, 67% expressed more likelihood to buy any product recommended by social media.
There are several searches which have shown similar results with difference in figures, yet strong likelihood of buying in case of recommendations made on social media.

3. Digital Content Promotion Fuels Multiple Online Marketing Channels
A little content tends to go a long way. For example a blog post can be shared across multiple social media channels such as weekly email newsletter, an eye-catching infographic, Twitter tweets etc.
The gated content (which requires a reader to fill a form with basic information about him) can be helpful in collecting potential leads.

Keeping these points in mind it is impossible for small businesses to avoid embedding content marketing in their marketing plan.

4 Top Benefits of Social Media for Your Business

The facts speak for themselves! There are over 3 billion users who use internet around the globe and 2 billion of them have active social media accounts today. Now huge social media platforms are no longer optional but have become a necessity as they are intensely used as marketing tools by businesses. Different industries use these platforms to acquire a large amount of customer data and as an efficient way to interact with them. So let’s examine some pointers that details the benefits social media has in store for businesses.

1.Acquire valuable customer insights
Social media produces monstrous amount of customers’ data in real time. Statistics report each day there are around 4.5 billion likes on Facebook, 500 million tweets, and 95 million videos and photos uploaded on Instagram. These eye-popping numbers are enough to generate important information about customers such as who they are, what do they prefer, and what are their opinions regarding a particular product.
Through daily online engagement with their target market, businesses register mandatory customer data including customer sentiment, current conversations involving your brand, generated real-time reports, etc. This data further facilitates them in making effective decisions.

2.Enhance brand loyalty and awareness
When you are available on a social media platform, your customers find it convenient to locate and interact
with you. While by regular connecting, your chances of increasing the brand loyalty and customer retention rises considerably. As per the study of The Social Habit, around 53% of Americans are more loyal to those brands they follow on social media.

3.Run social ads with real-time results
Running social ads is a greatly inexpensive and effective way to market your brand and distribute content. These ads also provide solid targeting options so that a business is directed to its intended audience. For instance, running an ad campaign on LinkedIn allows you to use different variables like age, gender, location, job title, company, and many more. While if an ad is to run on Facebook, you can target according to location, interests, demographics, behaviors, and connections. Another benefit is you can track and measure your ad’s performance in real-time.

4.Produce better converting leads
Ability to increase sales and retain potential customers is largely influenced by regular social media interaction and timely service to the right audience. According to the 2015 Sales Best Practices Study conducted by MHI Global research institute, elite and top-performing companies have stated social media is the most effective platform to catch key decision makers and emerging business opportunities. While State of Social Selling in 2015 stated that almost 75% of the companies that used social media as the selling medium registered an increase in sales over the course of 12 months.